basit&co
Dubai · Working worldwide
←︎ ALL CAPABILITIES
A PRESENCE PEOPLE REMEMBER.

Be part of the conversation. Set its toneWith purpose.

Social media marketing for brands with a point of view. Strategy, content and community that make your presence feel unmistakably yours.

Discuss a project ↗︎
CAPABILITY
SOCIAL & CONTENT
BC / SOCIAL & CONTENT

A THOUGHTFUL WAY FORWARD

Presence is more than
posting.

We turn your brand’s point of view into a consistent social presence. The work balances cultural awareness with a strong creative system, so your audience knows who you are before they even read your name.

Let's talk about it ↗︎
THE WORK, IN PRACTICE

Built around
what matters.

Every engagement is shaped around your goals, your audience and the opportunity in front of you. No off-the-shelf playbook. Just the right people, thinking and craft for the work.

  • ↗︎Social media strategy
  • ↗︎Content calendars & direction
  • ↗︎Campaign concepts
  • ↗︎Community management
  • ↗︎Social performance reviews
A CLEAR, COLLABORATIVE PROCESS

Good things take
good conversations.

01

Listen

We begin by understanding your ambition, context and what success should feel like.

02

Make a plan

We agree the right scope, people and milestones before the meaningful work begins.

03

Make it real

We create, refine and deliver together, keeping you close to every important decision.

A CLOSER LOOK / SOCIAL & CONTENT

A presence with a point of view.

Consistency is not just a publishing schedule. It is the connection between your brand voice, your visual world and the conversations your audience cares about.

01

Direction

+

Find what your brand should say.

We define audience priorities, a tone of voice and content pillars that make your brand recognisable. The strategy gives each platform a role and helps your team decide which trends, formats and conversations are worth joining.

Platform roles • Content pillars • Voice guidelines
02

Content

+

Build a world people recognise.

We translate the direction into repeatable creative formats, campaign ideas and a considered calendar. Photography, video, copy and design can be brought together into a production plan that balances quality with a sustainable publishing rhythm.

Creative concepts • Content calendar • Production briefs
03

Community

+

Keep the conversation useful.

Publishing is the beginning of the conversation. We agree a response style, escalation process and review rhythm, then use audience feedback and performance signals to refine future content. Paid distribution can be scoped alongside organic activity.

Response guidelines • Community workflow • Monthly learning review
EXPLORE THE POSSIBILITIES

Explore a content week.

Select a day to see how different content formats can play different roles. This is an illustrative calendar, not a live publishing schedule.

INTERACTIVE CONCEPT
WHAT YOU TAKE FORWARD

Clarity in the work.
Care in the details.

01

A content architecture

Clear pillars and recurring formats so every post has a reason to exist.

02

An intentional visual language

Art direction and creative templates that connect your feed, stories and video content.

03

A sustainable rhythm

A calendar and approval workflow your team can actually maintain, with room for timely ideas.

A FEW GOOD QUESTIONS

Before we begin.

Do you create the images and videos as well?+

Content production can be included in the scope. We agree the formats, quantities, shoot requirements and approval process before production begins.

Will you manage comments and messages?+

Community management can be included, with agreed coverage times, response guidelines and a clear escalation path for customer enquiries.

How do you measure social performance?+

We choose metrics around the purpose of the content, including qualified engagement, relevant reach, traffic and enquiries where measurement is available.